In this episode of Spikes Excitement Talks, Gordon sits down with Jesse Unger, Co-founder of Significant and former strategist at some of the most iconic creative agencies in the world: Energy BBDO, TBWA\Chiat\Day, and Mother. Jesse shares her nonlinear path to strategy — from ghostwriting for a lawyer and designing Facebook apps to founding an influence lab and eventually launching her own company.
They talk about how strategy found her, the human psychology behind trends and influence and why studying people as networks, not individuals matters, what it takes to break into legendary agencies and why ads aren’t always the answer.
Jesse shares what it's like to start an agency with no blueprint but a clear philosophy: real creativity solves real problems and it doesn't matter who gets the credit. She reflects on the magic of deceptively simple solutions like a chatbot that finally makes sense, why creative strategy deserves more respect and how the true job of a strategist is to create conviction, not just alignment.
Tune in to understand that meaningful change doesn’t always start with a brief, sometimes it starts with asking better questions.
