In this episode of Spikes Excitement Talks, Gordon sits down with Asif Memon, Head of Strategic Revenue Management at Unilever, for an insightful conversation on connecting marketing, sales and consumer value in the FMCG space.
Asif shares his global journey from Procter & Gamble to Unilever, with stops at L’Oréal, and life across continents—from Dubai to Casablanca to the UK. He reflects on what truly brings impact in today’s fast-moving consumer world and why the future lies in collaboration and purpose-led leadership.
The conversation explores what Strategic Revenue Management actually is and why it’s the engine of modern FMCG growth, how to align sales and marketing not from dysfunction but from untapped opportunity, why cultural immersion and diverse leadership styles shaped his approach and the role of AI, digital commerce and premiumization in the future of FMCG.
Listen in if you care about brand, business and the power of principle-led leadership.
