In this episode, Gordon sits down with Lucas Elliott, Customer Experience Research Lead at Google, who takes us through his unexpected journey from a PhD in kinesiology at Penn State to startup life at Rebel, and now to one of the biggest tech companies on the planet.
They dive into how understanding human behavior—whether in public health or product marketing—can unlock better product-market fit, why aligning product, marketing and sales is mission-critical and how insights travel across teams at Google. Also what does studying human movement have to do with shaping world-class customer experiences.
Lucas also shares career lessons from mentors, the value of staying humble and never burning bridges and why he’s optimistic about AI’s potential to fuel personalization and level the playing field for entrepreneurs.
Tune in if you’re curious about translating academic research into business impact, scaling insights in a massive organization and the future of customer experience.
