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In this episode of What's Your Stori?, host James sits down with Scott from  @coaltown-coffee , a speciality coffee brand deeply rooted in the heritage of Ammanford, Wales. Scott shares the inspiring journey of how he transformed his passion for coffee into a thriving business, starting from his parents' garage to establishing multiple cafes and an online community. They delve into the challenges of branding, the impact of the local mining history, and the unique stories behind their products. A must-watch for coffee enthusiasts and aspiring entrepreneurs alike, this episode highlights the power of combining community spirit with innovative business strategies.Timestamps: 00:00 Welcome00:33 Introducing Scott from Coaltown01:27 The Birth of Coaltown Coffee03:59 Scott's Early Life and Struggles06:27 From National Trust to Coffee Entrepreneur13:18 The First Coffee Venture: Roasted Joe's15:17 Lessons Learned and the Rise of Coaltown19:05 The Birth of Cool Time19:26 Honouring Family Legacy20:16 Building a Community Brand20:48 Starting from Scratch23:34 Innovative Coffee Roasting26:26 Expanding the Coffee Line29:27 The Unearthed Series33:11 Transforming the Business36:45 The Power of Coffee Stories