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Hi,

Insights provide you with important information

that can help you form a successful marketing

strategy.

That’s why it’s imperative that you keep a pulse

on all the data offered to you by Facebook.

To access your group’s insights, click on ā€œGroup

Insightsā€ in the left navigation menu from within

your group’s main page.

Facebook Insights allows you to easily measure the

performance of your group including how many new

members have joined each day, how many posts,

comments and reactions have taken place within your

group and much more.

You can dig deeper by clicking on the ā€œMore Growth

Detailsā€ link where you’ll find everything from how

many comments specific posts received, as well as the

days with the highest level of engagement.

Pay attention to the big things and the small.

This includes:

The times of day where people are most active. This can

help you determine when you should post important updates,

or even when to schedule events.

Overall Engagement. What are people best responding to?

What posts or content seem to generate the highest level

of activity?

This information is invaluable when it comes to creating

content for your group.

In tomorrow’s lesson, I’ll provide you with a handy

checklist that will help you manage your group.

Until tomorrow,

🐷 WUPPLES®

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