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Instagram Live Stream SECRETS You Didn’t Know! #wupples 6 👉 https://wupples.com/biz

Live Video (6 of 7)

When it comes to going live online, the Instagram live stream has become one of the most powerful tools for creators, brands, and entrepreneurs who want to engage their audience in real time. While platforms like YouTube and Facebook dominate the conversation, many people overlook the potential of Instagram for live video. Today, we’re diving deeper into why the Instagram live stream can be a game-changer for building your presence and how it compares to other platforms like Twitter’s Periscope, YouTube, and Facebook.

We’ve already looked at two of the most popular live video platforms, but there are a few other notable ones worth your attention—especially if you want to expand your reach beyond the “big two.” Periscope, owned by Twitter, was once seen as a major player in the live streaming space. When it launched, it quickly gained traction, hitting over 10 million users in 2015. However, despite this early success, it struggled to maintain growth. One reason might be that platforms like YouTube and Facebook integrated live streaming directly into their existing apps, while Periscope remained a separate app for too long.

Eventually, Twitter made it possible to stream live directly from its own platform, powered by Periscope technology. While you can still stream from the Periscope app itself, most people prefer using Twitter directly since it eliminates the need to download and learn a completely separate application. For those with a strong Twitter following, this remains a great way to reach people who may not be on Facebook or YouTube.

That said, one platform that should not be ignored is Instagram. With its highly engaged user base, Instagram offers unique opportunities for brands and influencers. If you already have a following there—or if you’re trying to grow one—leveraging the Instagram live stream feature can be incredibly effective. By going live, you can connect directly with your audience, answer questions in real time, and build stronger relationships with your followers.

However, there’s one important caveat with Instagram: unlike platforms such as YouTube, which automatically archive your broadcasts for replay, Instagram live streams disappear once they’re over. This means your audience won’t be able to rewatch your content unless you take proactive steps, such as downloading the stream and repurposing it for other platforms. For creators who want long-term discoverability, this limitation can be a drawback. But if your goal is to build momentum, create urgency, and grow your Instagram following quickly, the Instagram live stream offers unmatched immediacy and engagement.

So how should you use it? One smart strategy is to go live on Instagram occasionally as a way of boosting engagement and visibility on the platform, while relying on YouTube or Facebook for longer-term, evergreen live video content. This way, you get the best of both worlds: high engagement on Instagram and long-term reach elsewhere.

Of course, Instagram and Twitter aren’t the only options. There are a number of smaller, lesser-known live streaming services out there, but many of them require a monthly subscription fee. That raises the question: why pay extra when free platforms like YouTube, Facebook, Twitter, and Instagram already provide large built-in audiences and the tools you need to succeed?

As we wrap up this discussion, keep in mind that tomorrow we’ll cover the most common mistakes people make when using live video for marketing. Avoiding these pitfalls will save you time, protect your brand, and help you grow your audience more effectively.

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