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Hello,

Unless you’ve been living in Antarctica for the last few years, you’ve probably heard of Pinterest, but that doesn’t mean you “get it”.

Pinterest is one of those sites people either seem to love to the point of obsession, or they just don’t get it and can’t figure out why people even use it.

Pinterest is sort of like a cross between a virtual cork board and a collection of bookmarks.

Offline, a cork board is used to collect ideas. They might be notes, pictures, articles, or any other scraps you need to keep track of.

Online, people bookmark things they want to remember later, but browsing through hundreds of bookmarks with nothing to go on but the titles of the pages and the URLs is frustrating.

Pinterest combines the ideas so you can bookmark things you like or want to remember later, but it presents them in a way that makes it easy to see what the page is about.

You can also pin photos and videos that don’t link to anything so you can view them later.

When you join, you can create “boards” on which you can pin your photos and videos, or re-pin content other people have pinned.

Boards make it easy to organize, because you can create as many boards as you want. You could have boards called “traffic”, “blogging”, “SEO”, “self-publishing:, etc., for example.

Your content is searchable and can be found by others, which is what makes Pinterest so powerful for getting traffic, but if you don’t properly optimize your images and your pins, you aren’t going to see very good results.

In this 7-part lesson series, I’m going to take you through some of the most important elements of Pinterest.

You’re going to learn how to gain more followers, how to get started pinning, and how to optimize your images and your pins.

Tomorrow is all about setting up your Pinterest profile to attract more followers, so don’t miss it!

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