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Outsourcing Video Creation: Is It WORTH It? #wupples 3 👉 https://wupples.com/biz

Video Playbook (3 of 7)

If you’ve ever struggled with making your own content, you’ve probably thought about outsourcing video creation. Maybe you tried making videos yourself but realized it takes too much time, energy, or skill. That’s completely fine—you don’t have to do it all on your own. In fact, outsourcing video creation can be one of the smartest moves you make for your business or personal brand.

A lot of people hesitate because they think hiring someone to create videos is always expensive. But here’s the surprising truth: not all videos cost a fortune to produce. While professional, cinematic videos can cost hundreds or even thousands of dollars, basic videos can often be created for as little as $10 to $20 each.

These low-cost videos may be simple—usually a combination of images, text overlays, and background music—but they get the job done. If your main goal is to attract attention, increase engagement, or drive traffic, these affordable options can be extremely effective.

Let’s imagine you run a website focused on healthy living. Instead of spending hours learning editing software, you could have a freelancer create a video titled “Top 10 Sources of Plant-Based Protein.” The video could display high-quality images of each protein source, pair them with music, and include text overlays to highlight each benefit. Simple, fast, and effective.

Now, if you want something a little more advanced—say, videos with voiceovers, professional video clips, custom animations, and engaging effects—you might pay closer to $100 per video. Even then, the investment is reasonable considering how much time you save and the higher quality you receive.

So, where do you actually find freelancers for outsourcing video creation? Fortunately, there are many platforms where skilled creators are ready to work with you. Some of the most popular include:

Fiverr

Upwork

Freelancer

PeoplePerHour

Warrior Forum’s Hire Section

Digital Point Services

Before hiring, it’s important to be clear about what you want. Provide detailed instructions, including:

The type of video you’re looking for

The length of the video

What elements (text, images, voiceovers, effects) you want included

A few examples of videos you like for inspiration

This step ensures the freelancer understands your expectations and avoids misunderstandings.

Another crucial tip: always ask for samples. Any reputable freelancer should be able to show examples of previous work. If they can’t, it doesn’t necessarily mean they’re unskilled—they may just be new to the industry. In that case, you can request a discounted trial video, ask them to create a short free sample, or agree to pay only after the first video is delivered to confirm quality.

Remember, outsourcing video creation isn’t just about saving time. It’s about leveraging specialized skills so you can focus on the bigger picture—running your business, building your brand, and connecting with your audience. By handing off the technical side of video production, you free yourself up to focus on strategy, marketing, and growth.

Whether you need short social media reels, YouTube explainers, or professional promo videos, there are freelancers and agencies ready to help. The key is knowing how much you want to invest, being clear about your expectations, and building long-term relationships with creators you can trust.

So, the next time you’re staring at your computer dreading the thought of editing another video, remember—outsourcing video creation could be the solution that saves your sanity, boosts your content output, and helps you grow faster.

And don’t miss tomorrow’s topic, where we’ll cover video hosting—an essential piece of the puzzle that can make or break your video marketing strategy.

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