Description

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Hi!

In a previous lesson, we talked about creating a

persona to better understand your target audience.

Today, we’ll look at Google’s “Find My Audience” and how

to use it to target your ads even more effectively.

Link:

https://www.thinkwithgoogle.com/feature/findmyaudience/

Find My Audience helps you understand who your most

valuable customers are on YouTube — so you can discover

new audiences and learn how to reach them individually w

ith relevant messages.

You can see their interests, habits, and even what

they’re planning to purchase.

The slogan is “Go beyond demographics to find the people

who matter most to your business.”

You can discover new audiences and learn how to reach

them individually with relevant messages.

You start with identifying your audience. The website

has a drop-down menu for this.

You can choose In-Market Audiences (people actively

researching or planning to purchase products or services

like yours) or Affinity Audiences (people whose interests

and habits relate to what your business offers.”

Once you make that choice, you move on to selecting your

category. Just select from the drop-down menu the category

that best suits your products or services, from Apparel &

Accessories to Vehicles & Transportation.

If you choose In-Market audiences, you’ll be analyzing

people who are currently looking for what you’re offering,

either in the research stage or actively planning to

purchase products or services like yours.

This can be useful if you’re looking for new clients

who are more likely to buy what you’re selling.

Affinity Audiences, on the other hand, are people

within various subcultures who may or may not end up

making a purchase.

This is a good way to reach new markets and attract

customers who may not have thought about your particular

products or services in relation to their interests.

Once you’ve chosen the audience and category, you get a

free audience profile, with insights to help you select

your video ad strategy.

You can use these insights to start your YouTube

campaign—one that reaches the people who matter most

to your business.

In our next lesson, we’ll look at getting started with

YouTube ads using Animoto.

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