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Hi!
In today's lesson, I'll share some additional
tips that I hope will help you create high-
converting YouTube ads.
To start, you need to spend time carefully
evaluating all ad type options, so you can
choose the best one for your goals.
One thing about YouTube ads is that there
are so many different formats available, from
display ads to skippable ones that it can
quickly become overwhelming.
Youāll want to test and see which ones perform
best specifically for your content as well. This
will likely take some trial and error in both content
and placement within the platform.
Next, be sure you upload text-based transcripts
for your ads, and as mentioned in a previous email,
close captioning.
And please don't make the mistake of assuming that
YouTube will know what your content is about!
Instead, manually upload a transcript for each of
your videos.
Although this will take a little more effort, it will
help rank your video for the right keywords as well.
And there are tools out there (like REV) that will
help you transcribe your writing affordably if
you want to outsource this process.
There are lots of ways to add value to your videos,
like interactive elements that will significantly
help your calls-to-action.
YouTube has features like buttons, showcase cards,
end screen options, and more. All will help encourage
viewers to take action.
Like Google, if your YouTube video targets the wrong
keywords, your entire campaign may fail.
Donāt just choose keywords that have the most traffic:
aim for those that actually relate to your video ads.
The first part of this process is brainstorming. Write
down a long list of terms that your audience might be
searching for when they want to come across your company,
your products, or something similar to your products.
From that list, do some research with your competitors
and with keyword planners to see how you can refine the
list to best fit it to your ad.
You should also tie in followers from other platforms.
Attract as many people as you can by sharing your video
ads across multiple platformsāincluding your email.
Share upcoming life streams in your newsletter or
email campaigns so you donāt miss out on followers
who might not engage on your social media platforms.
This will drastically improve your return on your
marketing investment.
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