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Hi,
In our last lesson we talked about the importance
of developing a solid plan for your channel prior
to creating content.
Today, weâre going to talk about editing your videos,
including a few tips that'll help you produce the
highest-quality content possible.
To start, donât just record random footage and hope
for the best - create a plan for every video. Whether
this includes creating a loose script or using a
whiteboard to demonstrate the flow or storyline, it's
always best to have at least a general idea as to what
you want your video to be about, as well as a beginning,
middle and end.
You may end up with half your footage on the âcutting
room floor,â but thatâs fine if it leaves you with a
better video to upload.
When it comes to creating the best video content possible,
the more you have to work with (even if you edit a ton of it
out), the better.
You should alway edit out those little pauses that occur
throughout a video, particularly at the beginning and end.
If nothingâs happening to excite the audience or explain
your concept, edit it out.
Keep only the material that moves your video along and hooks
your viewers.
The key is nonstop engagement. Your video should keep a
steady pace. No lapses, no lag.
Another editing trick to think about is a pattern interrupt.
This is technically anything that interrupts a pattern youâve
got going, like a long monologue. Youâre doing something
unexpected that catches the viewerâs eye and keeps them
watching.
Your typical viewer spends about half a second deciding
if a video is worth their time or not. You want to snag them
during that half-second and hook their attention.
Spice things up by sprinkling pattern interrupts
throughout your video.
As a general rule, you want a pattern interrupt about
every 30 seconds. Just sprinkle them in based on the flow
of your script.
One type of interrupt is the different camera angle. Youâve
seen this in news programs and talk shows.
Just switch to a different camera that shows the scene
from a different angle. Many YouTubers shoot with two
cameras â one face-on and the second at a side angle
or side close-up.
Another trick is to use a B-roll or B-reel. This is
secondary footage, usually shown with a voice-over from
the primary (A) footage.
You see this in documentaries. Youâre watching an expert
talk, then suddenly youâre looking at footage of the
subject of the documentary, with a voice-over from the expert.
You can do the same thing by first shooting an interview
with your subject. Then, for your B-roll, shoot footage of
day-to-day activities, favorite hobbies, place of business,
employees, and working in the office.
Then cut between the interview and the B-roll footage to
keep things interesting.
You can also use animation to spice up a video. If you
donât have the time or skill to create cartoons, you can
buy a pack of generic animation from Videohive or a
similar site. Plug in some related text and youâre good
to go.
Your video needs 3 things to succeed:
⢠A good thumbnail to catch interest
⢠A good 10-second opening hook
⢠Pattern interrupts sprinkled in every 30 seconds.
So, think about this when you're creating your
next video.
Tomorrow weâll talk about how you can create
attention-grabbing thumbnails for your videos.
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