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Hi!

In our last lesson, we talked about using your customer’s stories to help advertise your business.

Today, we’ll discuss making a How-To video for the same purpose.

“Marketers not using YouTube, the second-largest search engine in the world,” says Marija Zivanovic-Smith of NCR Corporation, “are doing their companies a disservice.

If you don’t have a library of How-To videos, start building one now.”

“The do-it-yourself culture,” she says, “has been thriving for a long time and continues growing.”

People want to know how things work and how they can use various products and services in their own lives.

Creating a library of How-To videos will not only attract potential customers looking for help, but also advertise your business to those viewers.

They’ll see that your company is actively trying to help them out, and that will set you above other companies without that video library.

How-To videos are easy to make, too. Just pick a product or service and start asking questions.

How do I use this product to open a can?

How do I save a file with this software?

How do I put this together properly?

Think of questions that a typical customer might have and start making videos to answer each question for them.

If you keep your questions specific, you can create a whole library of How-To videos for each product or service you offer.

Do a Google search for some of your competitors and see what sorts of videos they’re providing.

Or Google any famous company and look for their How-To section.

You’ll likely see a large section devoted to the topic.

“Get creative,” says Zivanovic-Smith. “Have fun. Make your videos succinct. Enjoy the residual benefit of customer support fielding fewer calls.”

With a good How-To library, not only are you saving on customer support calls, you’re also advertising your brand for the customers looking for help.

You’re letting them know you’re a company who cares about them and wants them to be able to use your products or services without getting confused or frustrated.

That’s the sort of thing that gets shared on social media and on blogs. And that’s the sort of word-of-mouth advertising you want.

So get started on that library and remember that less is more.

The more specific each video is, the better.

In our next lesson, we’ll talk about behind-the-scenes marketing.

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