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Hi,

In our last lesson, we talked about doing behind-the-scenes videos to showcase your employees’ talents and provide tips and industry trends.

Today, we’ll discuss cross-promoting your videos for even more exposure.

“Many people have great content in their videos on YouTube,” Ellicia Romo of Peoples Mortgage Company says.

“However, their channel may get lost.”

Not everyone uses YouTube as a search engine, although it is the Number 2 search engine in the world currently.

And not everyone may discover your channel organically, by browsing the topics on the site.

Your channel might be just one among hundreds, maybe thousands, of similar channels on YouTube.

What can you do about that?

“Leverage the ease and popularity of YouTube,” says Romo, “by posting and then sharing your video in many other ways.

Lead people back to your channel.”

She suggests embedding your video in the monthly newsletter your company sends out.

What? You don’t have a monthly newsletter?

There’s another thing for your “To-Do” list, then.

Put out a newsletter and feature your latest videos there.

Another good tip is to use the end screen feature when editing.

“Always ask people to subscribe,” says Romo.

“Then, consistently post.”

The more videos you have in your channel, the more time people will spend there, so be sure you’re posting something relevant two to three times a week.

Consistency is key in the video influencer marketplace.

That way, when you add that “Subscribe Now” link to your videos, your audience will find a satisfying library of videos to peruse instead of just a few hastily thrown together offerings.

Your company will be seen as professional —and helpful, as those videos will be educational and entertaining.

Another way to cross-promote your video channel is by adding links to your social media posts, company blog, and website.

Make sure customers and visitors can easily find your channel, and that they are able to see what that channel offers them.

Have a short trailer that autoplays on your website and blog.

Feature your latest video in a social media post.

And don’t forget your industry newsletters or journals.

Advertise your channel and let others in the business know what you’re doing with it.

Cross-promoting can really jump-start your channel’s visibility.

The more places you showcase those videos, the more people will click your link and check them out.

In our next lesson, we’ll look at search-optimizing your video content.

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