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Hi,
In today’s lesson about YouTube Marketing
For Beginners, we’re going to discuss why
monetization shouldn't be your main focus.
You're probably aware of the fact that you
can make a significant amount of money just
from YouTube, but that shouldn't be the
sole reason for creating a channel. If you
do end up earning money from it, great!
But first you need to build your audience.
Make sure that your videos focus on quality,
not just quantity. Yes, you'll probably get more
subscribers by uploading a lot of videos, but
be selective about the videos that you create,
since you want to make sure that people keep
coming back and go out of their way to share
your content.
And never, ever spend money in order to get
fake views or bogus subscriptions. There are
plenty of accounts out there trying to sell
you these shady offers. Avoid them at all costs.
Not only is it highly unethical, but it'll
actually cause your numbers to go way down
and potentially, put your account at risk.
That's because YouTube focuses on watch time
metrics, not by subscribers and views. So
don't let the fact that you have to have so
many subscribers and views in order to
monetize your video let you buy into this
scam.
Every time you create a video, make sure
that it's going to engage your audience. Will
they want to comment, click the like button
and subscribe to your channel? Will they want
to share your video with your friends and family?
Make sure you create a variety of marketing
videos, too. Be sure to cover every aspect of
your business. This will give your viewers a
better sense of what your business about, plus
encourage them to buy your products.
If you do reach a point where you can monetize
your videos, wonderful! But always focus on
quality, not quantity. Don't let that monetization
mark convince you to put out more videos with less
quality, all because you want a big paycheck from
YouTube.
There are millions of videos for people to choose
from on YouTube. Make your channel authentic, and
create content that really makes them remember
your brand.
Stay tuned for tomorrow's lesson, where we'll
discuss why you should take some time to make
your YouTube channel your main focus right now!
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