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Hi,
In today’s lesson about YouTube Marketing For
Beginners, we’re going to discuss why and
how you should use arrows and circles within
your videos. And if you've ever watched a
YouTube video, then you probably already
know what we're talking about.
In order to keep viewers engaged and alert
throughout your videos, then you'll want to
incorporate graphics throughout. Just having
someone stare at the camera and talk isn't
always that engaging, regardless of what
they're talking about.
People like to see things change throughout
the video, such as when a shape pops up on
the screen and tells them to look somewhere
else.
The most popular shapes that appear in videos
are arrows and circles, since they tell the
viewer exactly where to zoom in on the screen.
They're pretty self-explanatory.
Whenever there's something in your video that
you want to highlight, just use an arrow in a
video-editing tool to draw attention to the
viewer. And you can choose to zoom in if
necessary. Whatever it takes to tell the
viewers where to look.
Circles also work well.
For example, if you're talking about a specific
feature of one of your products, use the zoom-in
option and insert a circle within your video-editing
software. Make sure that the circle is around exactly
where you want the focus to be.
Viewers respond well-and actually expect-these types
of shapes to pop up throughout your video. It's common
among all types of YouTube videos, too. Take some time
to look at how other channels use these shapes.
The most important thing is to keep them engaged, and
prevent them from leaving your video before it's over.
Take some time to see what other shapes your video-editing
software offers, too. Maybe there's something that will make
your content stand out from your competitors! Just remember
to make your content interesting so they'll come back.
Stay tuned for tomorrow's lesson, where we'll discuss why
you should create a brand logo!
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