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Hey there,
In today’s lesson about YouTube Marketing For
Beginners, we’re going to discuss why you
should create a brand logo.
In order to really stand out as a brand,
especially among your competitors, you
put have a logo. Studies have proven that
over time, people remember logos and
immediately associate them with that brand.
Once you have a logo, make sure you include
it in all of your videos and across your
channel. And. Make sure that it's the same
across all of your social media platforms.
You can take it a step further and war an
item of clothing with your logo in videos,
such as a shirt or a baseball hat. Or just
wear something that contain the colors of
your brand logo.
You should also look into using your brand
logo to watermark your videos, meaning
nobody is able to steal it and use it for
their own personal gain. A graphics
designer should be able to help you with
this task.
Once you create a brand logo, look into
having it put on physical products that
will be featured within your video. For
example, something as simple as pens that
you can casually hold.
Every time a customer sees your brand logo,
they will start to associate it with your
business and products.
Consider doing some type of giveaway that
features products with your brand logo on
it, too. There are plenty of YouTube accounts
who offer free giveaways to subscribers, so
take some time and research how you can do
this too.
Just remember that the more a customer sees
your brand logo, the more they'll associate
it with your company.
And consider creating a welcome video that you
can post to your page that features your brand
logo, both at the beginning and very end of the
video. It's a great way to introduce customers
to your company!
Stay tuned for tomorrow's lesson, where we'll
discuss why you should promote your videos off
of YouTube!
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