December can be a tricky time for sales, but it’s also full of opportunities—if you approach it the right way.
In this episode of the Sell Like You podcast, I share practical tips to help you reframe your mindset, make the most of the holiday season, and prepare for a strong start in January.
Whether you’re feeling the December scaries or looking for ways to help your team stay motivated, I’ve got you covered with actionable advice to keep momentum going.
What We Cover in This Episode:
Mindset is Everything: Why the way you think about December directly impacts your results. If you believe no one wants to buy, you’re already setting yourself up for challenges.
Leverage Warm Leads: December is the perfect time to reconnect with prospects who’ve already engaged—through events, downloads, or past inquiries—and reignite the conversation.
Plan Ahead for January: Not all deals will close or get traction in December, but now is the time to lock in meetings and opportunities for the new year. This proactive approach sets the stage for success.
Industry-Specific Timing: Every industry operates differently around the holidays. Understanding your clients’ timelines, school holidays, and leave schedules will help you better align your outreach.
Supporting Your Team: As a sales leader, your team’s energy and motivation will reflect your own. I share how to keep them focused on activities (like fact-finding and pipeline nurturing) when outcomes feel harder to achieve.
Practical Tips from the Episode:
Use December to qualify leads and identify roadblocks before they arise.
For deals that need to close now, align your offer with your prospect’s priorities and the impact of timing.
If a lead isn’t ready to act, secure a follow-up for January to keep the conversation going.
As I always say, “Every month is a great time to sell when you’re prepared.”
December might not be the easiest month, but it’s full of opportunities for those who know how to approach it.
🎧 Tune in to this episode for tips to shift your mindset, energise your team, and make the most of the holiday season. Let’s end the year on a high and gear up for an even better start to January!
