Are you getting stuck in the weeds of technical jargon?In this episode, I’m tackling the biggest issue facing tech sales and marketing: turning complex, technical details into powerful conversations that close deals. This isn't about memorizing 60-page decks from a vendor. It's about being able to confidently articulate a message that resonates with your audience, whether they're a CIO or your grandma.I’ll walk you through the exact framework that allowed me to learn complex technologies and drive consistent conversations with prospects. We'll dive into:* Why pretending to be overly technical is the worst thing you can do as a salesperson.* How to ask the right questions to understand a technology's true outcome.* My simple whiteboard strategy for translating vendor jargon into something you can actually sell.* The power of storytelling to pique a client's interest without pitching a single feature.* How to leverage platforms like LinkedIn to scale your message and build your reputation as a thought leader.This episode is part strategy, part mini-training, so you can stop getting lost in the weeds and start turning technical expertise into revenue.Let’s connect on LinkedIn I’m always up for a strategy chat (and love hearing what’s working in the field).🔗Connect with me on LinkedIn: https://www.linkedin.com/in/harriet-mellor/And if this one sparked something for you, pass it to a rep, a leader, or anyone who needs to hear what great outbound looks like.
