After setting up, fitting out and running a successful wellbeing day spa, I often refer to the synchronicities of selling in very different industries and how similar they are.
In this episode, we explore the (not so) unique crossover between the tech and beauty industries, focusing on the universal sales principles that drive success in both.
I share stories from my own journey, from launching a day spa to advising global tech clients, and unpack the ways each industry can inform the other.
The heart of effective sales—regardless of industry—lies in understanding the customer, nurturing relationships, and staying proactive in how you engage with them.
BONUS: I discuss how the salon concept of a “day sheet” can be applied to your daily sales planning, setting goals for each client interaction and identifying upsell opportunities in real time.
Key Takeaways:
Universal Sales Principles: How understanding client needs and providing tailored solutions drive loyalty.
Daily Sales Planning: Adopt the “day sheet” approach to make each client interaction intentional and productive.
Nurturing Relationships: Why consistency and follow-up create stronger, lasting client connections.
Cross-Industry Learning: Sales techniques that work in beauty can enhance your approach in tech, and vice versa.
By taking a people-centered approach, bridging the gap between industries, and learning from each client interaction, you can build a loyal customer base and ensure continued growth. Listen in to discover how you can adapt these principles to enhance your sales strategy!
Tune in, and let’s keep building those connections that last!
