AI is supposed to make us faster, smarter, and more efficient but is it actually making us worse at sales?
In this episode of Sell Like You, I’m breaking down the real impact of AI on sales—where it helps, where it hurts, and why an over-reliance on AI is killing authenticity and trust in sales.
AI can be an incredible tool, but it can’t replace relationships, trust, and real expertise. If you want to stand out, you need to sound like you not like every other AI-generated message filling up inboxes.
What You’ll Learn:
✅ Why AI-generated sales outreach is backfiring – Prospects can spot AI-written emails a mile away, and it’s damaging your credibility.
✅ The trust factor – People buy from people, not from AI-generated scripts.
✅ Where AI actually works in sales – The right way to use AI for research, efficiency, and insights without losing your human touch.
✅ How to stand out in an AI-saturated world – Why authenticity, personalisation, and real human connection still win.
✅ What salespeople should stop using AI for immediately – The mistakes that are making sales reps blend in instead of stand out.
AI isn’t the enemy, it’s a tool. But if we let it take over our sales process, we risk becoming just another automated message in a sea of noise.
The best salespeople use AI to enhance their process, not replace it.
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Let me know—how do you use AI in your sales process?
Are you relying on it too much, or do you have the balance right? Drop me a message on LinkedIn, I’d love to hear your take!
