AI tools can automate outreach, but they'll never replace the trust, connection and relationships built through face-to-face conversations. Harriet explores why human-to-human selling still drives the biggest wins, how to balance technology with in-person engagement, and the strategies top sales teams use to build genuine client relationships that lead to long-term revenue growth. Whether you're relying on remote meetings or drowning in automation, this episode will remind you what really matters in sales.
🧠 What You'll Learn
Why in-person meetings still deliver the highest-impact client outcomes, even in an AI-driven world
How to use proximity as a strategic outreach tool to book more face-to-face conversations
The mindset shift from "hitting revenue targets" to "creating impact" that transforms sales performance
How to capture client intel that builds relationships without feeling disingenuous or salesy
Why your sales role is actually a mini business within a business, and how to run it like one
👤 About Harriet Mellor
Harriet Mellor is the founder of Your Sales Co and host of the Sell Like You podcast. A sales strategist with over 20 years of international experience, she's known for helping teams across the UK and Australia turn structure, focus, and consistency into revenue growth.
Respected for her straight-talking, no-fluff approach, Harriet brings practical sales strategy and leadership insight to every conversation—helping teams cut through the noise, build momentum, and win more deals with clarity and confidence.
📣 Connect with Harriet
LinkedIn: https://www.linkedin.com/in/harrietmcfarland/
Website: https://www.yoursalesco.com
🎙️ More from Sell Like You
Listen to top episodes: https://www.yoursalesco.com/podcast
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