👩💻Is your business website truly working for you?
This is the first episode in a short mini-series about the power of Story Brand to connect you and your customers.
In this first episode of our series, Inner Business host, Selena Woodward, asks you to look past the aesthetics of your website and ask yourself a series of questions. Questions that will reveal whether your professional website is helping you to create customer connections or just sitting looking pretty.
If your website isn't brining you the customers you need, creating leads to follow up and turning your online presence into revenue then this episode is a great listen.
As always, Selena offers reflection questions to get you thinking deeply about how effectively your website is working. Don't miss the experience to adjust the way you see the role of your website in your business.
00:00:00 Introduction
00:00:20 Welcome to Inner Business
00:01:01 Exploring Customer Engagement
00:02:30 Purpose of Your Website
00:03:15 Website Ownership and Social Media
00:04:17 Inviting Customers into a Story
00:05:18 Common Beliefs About Websites
00:06:08 Your Website as a Sales Tool
00:07:37 Modern Website Expectations
00:08:31 Connecting with Customers
00:09:13 Learning from Edufolios Experience
00:10:23 Using Story Brand Framework
00:11:07 Focusing on the Customer
00:12:13 Applying Story Brand to Your Business
00:13:00 Customer Connection
00:14:15 Evaluating Your Website's Purpose
00:15:28 The Grunt Test
00:16:58 Information Overload and Clarity
00:18:20 Customer Perspective
00:19:14 Inviting Action on Your Website
00:20:05 Practical Tips and Free Assessment of your Marketing
00:22:58 Upcoming Series Elements
Tags:
business website, professional website, website tips, business branding, website design, customer connection, lead generation, online presence, Selena Woodward, Inner Business
