This is the second episode in the series about how to align your marketing message and attract even more customers. In this episode of the Inner Business Podcast, Selena Woodward dives into the importance of storytelling in marketing. She unpacks the 7 elements of a compelling story and how you can use them to hook your customer, get them to lean in and learn more about your offering.
Focusing on the first element of customer, their role as hero and their problem. Selena guides you through storytelling in marketing using the Story Brand framework by Donald Miller. She walks you through the importance of creating a story that reflects that of the customers you want to work with. A way to make sure you honour their journey before you tell them what you do.
Tune in for actionable steps in narrative marketing, and as always a moment to pause and reflect. Selena walks you through a reflection exercise that will help you connect with your customers on a deeper level and begin to connect their problems with your services and products.
🔗 Show Notes & Resources: https://selenawoodward.com/blog/006-why-storytelling-is-key-to-your-business-success/
📚 Recommended Book: StoryBrand by Donald Miller
📘 Last Episode: https://selenawoodward.com/blog/005-how-effective-is-your-business-website/
