What if the reason your message isn’t landing… has nothing to do with your copy?
In this episode, Selena reveals the overlooked first step to messaging that truly connects—and why skipping it could be costing you clients, clarity, and confidence.
This is the penultimate episode in the Build a Message That Attracts series, and it’s packed with perspective shifts and practical tools. You’ll learn:
The crucial step most business owners miss when writing their message
Why “clarity” isn’t just about being concise—it’s about being connected
A simple one-liner formula that speaks to the heart, not just the head
How to stop overexplaining and start resonating with the right people
If you’ve been second-guessing your message, this episode will help you come back to the truth at the centre of your work—and say it in a way your audience can feel.
