๐ ๐ฎ๐๐ธ๐ฒ๐ฑ Ben Dando ๐ต๐ผ๐ ๐ต๐ฒ ๐ฏ๐ฒ๐ฐ๐ฎ๐บ๐ฒ ๐๐ต๐ฒ ๐๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ ๐ฎ๐ป๐ฎ๐ด๐ถ๐ป๐ด ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ผ๐ฟ ๐ผ๐ณ ๐๐ถ๐พ๐๐ถ๐ฑ ๐๐ฒ๐ฎ๐๐ต โคต๏ธ
Youโve almost definitely heard of Liquid Death because of their unique and innovative marketingโฆ
But do you know about the man behind its international expansion?
I was lucky enough to sit down with Ben Dando, the former CEO of Karma Drinks and Liquid Deathโs International Managing Director to discuss his incredible career journey.
๐๐ป ๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป, ๐๐ฒ ๐ฑ๐ถ๐๐ฐ๐๐๐๐ฒ๐ฑ:
Benโs early career journey - from playing hockey at an international level to mastering sales at Coca Cola.
The impact of becoming a Dad at a young age on his career motivations.
How to embrace career rejection.
The importance of disruption in brand awareness.
AND
Some of the amazing marketing strategies Liquid Death have used to gain over 7 million followers across all socials.
