Inside the Creative Process: Building a Successful Content Agency
Join the Can't Talk I'm Creating podcast as they explore the intricate dynamics of running a creative agency. This episode features special guest 701Maxx, a Canadian marketing legend, who shares insights into his journey, the challenges of balancing personal life and business, and the unique aspects of the music and creative industry in Canada versus the US. They discuss the importance of a consistent content strategy, the struggle of artists who hold back their music, and the value of teamwork without ego. Tune in for an in-depth conversation on effective marketing, the creative process, and how to navigate the ever-evolving landscape of content creation.
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https://podcasters.spotify.com/pod/show/wavechange
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WaveChange Network: WaveChange.net
WaveChange YouTube: https://www.youtube.com/@WaveChange
Weekly Studio Vlogs: https://www.youtube.com/@wave_change
WaveChange Instagram: @wavechange
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WHO'S ON THE COUCH:
Coreys Instagram: @corey.hallam
Corey's YouTube: https://www.youtube.com/@CoreyHallam
Logan's Instagram: @UntitledExport
Max's Instagram: @701Maxx
Max's YouTube: @701maxx
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ARTIST PLATFORM:
Platform: @raprotations
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00:00 Introduction and Setting Up
00:30 Guest Introduction: Logan and 701 Max
01:00 Networking and Events in New York
01:58 Driving Experiences and Speed Limits
03:38 Legal Differences: US vs Canada
09:25 Content Creation Challenges
17:20 Marketing and Client Relationships
21:29 Music Industry Insights
27:08 Toronto's Music Scene and Drake's Influence
35:05 Living in Canada vs Moving to the US
38:00 Gun Laws: US vs Canada
39:38 Gun Regulations and Road Rage
40:20 Illegal Firearms Market
41:07 Gun Ownership in Canada
41:43 Moving to the South for Gun Rights
42:29 Legal Nuances of Gun Ownership
43:52 The Importance of a Large Music Catalog
44:29 Releasing Music Consistently
48:12 The Role of Marketing in Music
49:33 Balancing Quality and Consistency
53:19 The Value of Teamwork and Roles
56:56 Challenges in the Music Industry
01:03:33 The Importance of Consistency
