ON THIS EPISODE: Benjamin Shrader, CEO of Shrader Promotions, an event production company, discusses his career path, which began with promoting college events and evolved into full-service event production. He details the challenges and rewards of the industry, including networking, client management, and the importance of professionalism. He also shares advice for aspiring event producers, emphasizing persistence, networking, and the need to build a strong online presence. Shrader addresses his personal experience with dyslexia and ways to overcome challenges.
Hosted by Greg Zakowicz
Discover your career: http://www.UnboxingCareersPodcast.com
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WHAT WE DISCUSS:
★ Starting an Event Promotions Company and Transitioning to Event Production
★ Working with Venues, Artists, and Companies
★ A Typical Week in Event Production
★ Red Flags and Tips for Working with Venues
★ Favorite and Least Favorite Parts of the Job
★ Navigating the Path to a Career in Event Production
★ Building a Social Media Presence
★ Overcoming Challenges and Embracing Strengths
★ Common Misconceptions about Event Production
★ Weird and Memorable Events in the Industry
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★★ CONNECT WITH BENJAMIN ★★
SHRADER PROMOTIONS: https://theshradernation.com/
INSTAGRAM: https://www.instagram.com/benjamin_shrader/
★★ CONNECT WITH US ★★
WEBSITE: http://www.UnboxingCareersPodcast.com
INSTAGRAM: https://www.instagram.com/unboxingcareerspodcast/
X: https://x.com/unboxingcareers
📦 Special thanks to http://www.ThoughtfulCollection.com 📦
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TAKEAWAYS:
★ Event production is a full-service industry that involves coordinating and producing events, such as concerts.
★ Persistence, professionalism, and building relationships are key to success in the event production industry.
★ Tasks in event production include venue scouting, artist booking, ticket sales, and social media promotion.
★ Challenges in the industry include dealing with difficult venues and artists, and the importance of avoiding illegal activities. Finding a mentor in the event production industry can be challenging, but offering something of value to potential mentors can increase your chances of finding one.
★ Starting in high school or college can provide opportunities to learn about the industry and make connections.
★ Building a strong social media presence, particularly on platforms like Instagram, can help establish credibility and attract opportunities.
★ Common misconceptions about event production include thinking it's always a party and that event organizers have personal relationships with famous artists.
★ Overcoming challenges, such as dyslexia, involves adapting technologies, focusing on strengths, and finding pride in what you're good at.
