ON THIS EPISODE: Social media marketer and Director of Communications and Teaching at Ugly Mug Marketing, Hannah Balliet, discusses the multifaceted nature of social media marketing, including content creation, analytics, and client relationship-building, and highlights the blend of creativity and data-driven strategy that drives real results. Hannah also offers practical advice for high school and college students interested in entering the field, emphasizing the importance of hands-on experiences and company culture.Hosted by Greg Zakowicz Discover your career: http://www.UnboxingCareersPodcast.com -------------------------------------------------------WHAT WE DISCUSS: ★ The Role of a Social Media Marketer★ Career Paths in Social Media Marketing★ Hiring Expectations for New Graduates★ Career Progression and Employee Satisfaction★ A Typical Week as a Social Media Manager★ Content Creation and Client Collaboration★ Essential Skills for Social Media Managers★ Building Relationships and Professionalism★ The Evolution of Client Relationships★ The Joys and Challenges of Marketing★ Preparing for a Career in Marketing★ Navigating Career Choices and Networking★ Finding Fulfillment in Your Career------------------------------------------------------★★ CONNECT WITH HANNAH ★★ LINKEDIN: https://www.linkedin.com/in/hannahballiet/UGLY MUG MARKETING: https://www.uglymugmarketing.com/★★ CONNECT WITH US ★★ WEBSITE: http://www.UnboxingCareersPodcast.com INSTAGRAM: https://www.instagram.com/unboxingcareerspodcast/ X: https://x.com/unboxingcareers 📦 Special thanks to http://www.ThoughtfulCollection.com 📦 -------------------------------------------------------TAKEAWAYS: ★ Social media marketing is multifaceted, covering content creation, strategy, scheduling, and analytics.★ A typical workweek often includes Monday team meetings, midweek content creation, and end-of-week client reports.★ Strong communication and relationship-building skills are crucial for meeting client needs and fostering long-term partnerships.★ Familiarity with tools like Canva and Meta Ads Manager is helpful, but on-the-job learning is common.★ Adaptability and problem-solving are key, as social platforms and business goals can shift rapidly.★ A willingness to learn and strong soft skills often matter more than formal credentials.★ Job shadowing and early networking can give aspiring marketers hands-on insight into the field.★ Company culture and leadership style can be as important as job titles or salaries.★ Hannah’s journey from teaching aspirations to marketing shows how curiosity can reveal unexpected career paths.★ Seeing measurable client success and forging supportive relationships is the most rewarding part of the job.
