In this episode, we sit down with Kashish Keswani, Director of Sales and Business Development at Lumenore, to explore how AI and business intelligence are transforming sales, marketing, and operations. With over a decade of experience, Kashish shares insights into his journey from India to leading a team in Michigan, focusing on selling to the first world while overcoming cultural and operational challenges. He discusses his transition from working with global giants in tech outsourcing to entering the SaaS industry, where he now helps companies leverage data-driven decisions through Luminore's analytics platform.
Kashish dives deep into the importance of delivering real value in the competitive SaaS space, where differentiation is key. He emphasizes the need for companies to build strong customer experiences and create "stickiness" by providing ongoing value. We discuss how SaaS businesses can grow both horizontally by acquiring new customers and vertically by offering additional services to existing clients.
Kashish also shares his thoughts on the growing role of AI, particularly generative AI, in shaping the future of SaaS. While AI offers opportunities for rapid innovation, he highlights how it also poses new challenges as competitors can quickly replicate solutions. Despite this, Kashish is optimistic, pointing out that companies that harness AI creatively will have a competitive edge.
We wrap up the conversation by exploring the key metrics Kashish uses to measure success in SaaS and what’s next for Luminore, from standardizing use cases for different industries to expanding globally. Kashish’s advice to entrepreneurs and those in the SaaS space is simple yet profound: hang in there, keep pushing, and success will follow.
To reach Kashish, you can connect with him on LinkedIn at https://www.linkedin.com/in/k4ukashish/.
To get in touch with us, visit nextgengrowth.com.
