In this episode of the Next-Gen Case Study Series, we are joined by Omri Weinberg, co-founder and chief revenue officer of Do Control, a cybersecurity company specializing in securing SaaS applications. Omri brings over 17 years of experience in sales, business development, marketing, and operations. He has an impressive track record, including growing Safe DCS' annual revenue from $5,000 to $2,000,000 in two years and leading to its acquisition by App Loving. He also earned the title of Employee of the Year at 888.com, one of the largest gambling outlets globally.
Omri starts by sharing his background, from growing up in Israel and moving to the United States to embark on a career in online marketing and sales. He highlights his journey through various roles, including founding his own company and leading sales operations at multiple firms. Omri discusses how his diverse experiences have shaped his approach to building and scaling businesses.
The conversation then shifts to Do Control's mission and the importance of securing data within SaaS applications. Omri explains the typical clients they serve, ranging from companies with 500 to 30,000 employees, and how Do Control helps them manage and secure their data across various cloud applications. He emphasizes the challenges of data exposure and the need for modern solutions to visualize and remediate access issues.
Omri delves into their marketing strategies, combining traditional networking with digital marketing tactics such as SEO, Google search, and LinkedIn ads. He stresses the importance of measuring ROI and ensuring every marketing dollar is well spent. The discussion also covers the role of AI and technology in enhancing their services. Omri shares how Do Control leverages AI for data classification, risk modeling, and customer support, highlighting the benefits of using third-party technologies to complement their proprietary solutions.
As the episode progresses, Omri reflects on the evolving landscape of cybersecurity and the constant need for innovation. He discusses the importance of focus and avoiding distractions by honing in on core competencies. Omri's philosophy is to excel in a few key areas rather than spreading resources thin across multiple initiatives.
In the final segment, Omri offers valuable advice for professionals looking to grow their businesses and integrate new technologies. He emphasizes the importance of hard work, perseverance, and staying focused on key goals. He advises against shortcuts and underscores the value of setting a strong example for the team.
For those interested in connecting with Omri, he is available on LinkedIn at https://www.linkedin.com/in/omriweinberg/
To reach out to our team, visit nextgengrowth.com. We hope you find this episode insightful and look forward to your feedback.
