In this episode of the Next Gen Growth Case Study podcast, we sit down
with Josh Lee, co-founder and CEO of SWIT. SWIT is a groundbreaking
platform that merges functionalities from tools like Slack and Trello
into one unified system for team communication and task management. Josh
began his career as an English teacher in Korea, where he developed a
web-based app for custom teaching materials, leading him to co-found
SWIT.
Josh shares his journey from K-12 education technology to creating a
versatile platform for large organizations needing scalable and
interoperable solutions. He moved to the Bay Area over a decade ago to
tap into the evolving U.S. market, identifying a shift from
learning-focused tools to doing-focused collaboration platforms.
The discussion delves into the day-to-day responsibilities Josh
handles, from building the architecture of SWIT to expanding its market
presence and hiring top talent. Josh highlights the significant industry
shifts, particularly the rise of AI and digital transformation. With AI
tools like OpenAI's GPT, the approach to integrating AI into
collaboration platforms has fundamentally changed.
Josh explains how SWIT navigates the intersection of SaaS and AI,
emphasizing the differences between traditional app interfaces and
AI-driven methods. He discusses the challenges of onboarding and change
management, especially in non-tech-savvy verticals like manufacturing
and retail. SWIT aims to streamline workflows and simplify complex
systems into user-friendly interfaces.
The conversation touches on the importance of personalized
interfaces and the seamless integration of AI to enhance productivity.
Josh also addresses the difficulty of communicating these advanced
concepts to clients, focusing on teaching and supporting their
transition to new tools.
Josh shares insights into the company's retention rate, boasting a
99% retention due to their comprehensive approach to solving
collaboration challenges. He reflects on the future of AI in the
workplace, stressing the need for new methodologies that accommodate
AI's pervasive influence.
For those looking to adapt and thrive in the AI era, Josh advises
focusing on smaller markets initially and being bold in vision. He
emphasizes the importance of securing good investors or starting with
bootstrap strategies to bring innovative ideas to life.
To connect with Josh Lee, reach out to him via LinkedIn or email at
josh@SWIT.com. For more resources, visit http://www.nextgengrowth.com.
