In this episode of the Next Gen AI Case Study Series, we welcome Bobby Mickelson, a business development executive at M3 Insurance. Bobby joined M3 in November 2022, bringing extensive experience in insurance and business development. He holds a bachelor's degree in communication studies from the University of Wisconsin-Eau Claire and is a licensed life, health, property, and casualty agent in Wisconsin.
Bobby starts by sharing his journey from working in rural insurance to leading his own brokerage and finally joining M3. He talks about his passion for helping businesses navigate the complexities of insurance, risk management, employee benefits, and retirement planning.
The conversation moves to the challenges and opportunities Bobby faced when transitioning to his current role. He discusses the importance of relationship-building, patience, and transparency in his work. Bobby shares insights on the value of being honest with clients about fees and services, even when it may initially shock them.
Bobby also highlights the integration of AI and automation in their processes, which has significantly improved efficiency. He explains how tools like ZoomInfo and XYwav help in prospecting and managing client relationships. Moreover, he discusses M3's unique in-house AI tool designed to streamline policy reviews and renewals.
We explore current trends in the insurance industry, particularly the hardening property and auto markets, and the issues with healthcare providers in Wisconsin. Bobby shares his thoughts on how direct primary care clinics are helping to alleviate some of these challenges by offering more affordable options.
In the latter part of the episode, Bobby emphasizes the importance of community involvement and giving back. He talks about his passion for diversity and his work with organizations like Big Brothers Big Sisters and the Boys and Girls Club. He believes in making a positive impact beyond just the business aspect.
As we conclude, Bobby offers actionable advice for those exploring new insurance models like self-funding. He advises finding a trustworthy broker and taking the time to understand the complexities of these models.
To connect with Bobby Mickelson, you can reach him via email at Bobby.Mickelson@m3ins.com or call him at (715) 559-7544. For more about our work, visit https://nextgengrowth.com.
Tune in to gain practical insights and explore innovative insurance solutions with Bobby Mickelson.
