In this episode of the Next Gen AI Case Study Series, we have Carlton Johnson, founder and owner of Spectrums, a company dedicated to alternative medicine and metaphysical science. Carlton's journey began in corporate America and evolved through his studies in metaphysical science, NLP, hypnosis, and Reiki. He now uses his diverse expertise to help people overcome challenges and improve their well-being.
Carlton starts by sharing his background and how he transitioned from the corporate world to the metaphysical space. He explains his motivation to create solutions that help individuals deal with day-to-day life challenges, particularly those stemming from limiting beliefs. Carlton emphasizes the importance of understanding and addressing these internal barriers to achieve success.
The conversation then shifts to the various mind-body solutions offered at Spectrums. Carlton discusses techniques like energy healing, NLP, and CBT, and how these tools provide clients with a comprehensive toolkit to overcome personal obstacles. He highlights the use of technology, including AI tools like ChatGPT, to enhance the therapeutic process by offering a sounding board and generating insights.
Carlton addresses the misconceptions surrounding metaphysical practices, often labeled as "woo woo." He stresses the importance of educating clients and ensuring they understand the scientific basis of the therapies. Spectrums provides a 30-minute consultation to gauge client needs and tailor the experience to ensure comfort and efficacy. Their approach is encapsulated in the tagline, "We believe the science, we know our experience."
He also explores the integration of AI in their operations, particularly in scheduling and client communication. While they are not yet using AI for therapy administration, the potential for future applications is promising. Carlton shares how AI tools help create realistic client interactions and personalized therapy experiences.
Reiki is one of the most common therapies at Spectrums, known for its profound relaxation benefits. Carlton describes the typical client experience and the importance of allowing clients to reconnect with their surroundings post-session. This mindful approach ensures clients leave with a clear plan and renewed energy.
Carlton speaks about the importance of creating a circle of care, where medical practitioners and metaphysical practitioners collaborate to provide holistic care. This integrated approach enhances treatment efficacy by addressing both physical and non-tangible aspects of health.
He concludes by offering advice to fellow entrepreneurs and business owners: be patient with technology adoption, listen to your clients, and communicate with vendors to tailor solutions to your needs. For those interested in exploring metaphysical therapies or working with Carlton, he is available via email at Carlton.Johnson@spectrums.online or by phone at (704) 320-1984.
For more information, visit https://nextgengrowth.com.
