In this episode, we sit down with Sheetal Jaitly, founder and CEO of Tribal Scale, to explore how he has built a career on fostering trust, delivering value, and driving business growth through strong relationships. With over two decades in the tech industry, Sheetal shares how his early experiences shaped his approach to digital transformation and customer acquisition.
Starting from his first job in tech during the late 90s, Sheetal discusses how he learned to navigate industry shifts, including the dot-com boom and bust. His passion for building high-performing teams led to the founding of Tribal Scale, where he applies a SEAL Team 6 mentality to digital product development. He explains why businesses don’t need massive teams to create impact—they need the right mix of skills, process, and focus.
We break down his unique approach to business development, which prioritizes relationships over transactions. Sheetal emphasizes the power of trust, thought leadership, and delivering real value long before a sale is ever made. He also shares why he encourages his team to immerse themselves in specific industries, obsess over their problems, and become true experts. This method ensures that every interaction with potential clients is insightful, collaborative, and impactful.
Sheetal also shares how he systemizes networking and relationship-building without losing the human touch. He highlights the importance of continuous learning, staying curious, and positioning himself as a valuable resource to industry leaders. His strategy involves leveraging insights from multiple boardrooms to help companies identify blind spots and make better decisions.
As we wrap up, Sheetal discusses the future of AI and its role in reshaping digital experiences. He shares his perspective on how AI is not just enhancing software development but also transforming the way businesses interact with technology. He challenges leaders to rethink how they build software from the ground up, keeping AI-driven user experiences in mind.
For those looking to level up their business development approach or better understand digital transformation, this conversation is packed with actionable insights. Connect with Sheetal on LinkedIn at linkedin.com/in/sheetaljaitly/. Visit www.nextgengrowth.com to connect with Devon and his team for marketing and AI support.
