In this episode of the Next Gen Case Study Series, we are joined by Wynne Nowland, CEO of Bradley and Parker, Inc., a leader in the corporate insurance industry. Wynne brings decades of experience in worldwide insurance programs, captive insurance, participating insurance programs, and directors and officers liability.
We dive into Wynne's journey, discussing her path from joining Bradley and Parker in 1986 to becoming its CEO. She shares the key factors that fueled her passion for the insurance industry, emphasizing the potential for growth and revenue generation. Wynne also highlights the intrinsic value of helping clients in need, making her work highly rewarding.
The conversation explores the challenges and rewards of elevating customer experience in the insurance sector. Wynne discusses her strategies for forming strategic alliances with the right partners, ensuring exceptional service for clients. We examine the shift from traditional marketing methods to more sophisticated, technology-driven approaches. Wynne details how her company leverages webinars, sign-up forms, and follow-ups to enhance client engagement.
Wynne addresses the importance of respect in client communication, emphasizing the need to avoid unsolicited and intrusive marketing tactics. She provides insights into the technological solutions implemented to support these strategies, from CRM systems to automation tools.
As the episode draws to a close, Wynne shares her perspective on the challenges facing the insurance industry, particularly the impact of technological advancements and the consolidation of market players. She offers actionable advice for professionals looking to explore new technologies and ideas in their businesses.
For those interested in furthering the conversation or working with Wynne, you can connect with her on LinkedIn at https://www.linkedin.com/in/wnowland/ or via email at wnowland@bradley-parker.com
Tune in to gain valuable insights from our guests and learn how to optimize your business strategies through innovative insurance solutions. You can find out more about what Next Gen does at www.NextGenGrowth.com
