Advocacy is important—but it’s not enough.
If you want to thrive in today’s business landscape, you need to be more than just an advocate. You need to think like a campaigner.
What’s the difference? An advocate speaks up, but a campaigner does something even more powerful: they build movements. They’re unrelenting, engaging, and—most importantly—they don’t stop until they win.
Think about it. The most successful business leaders are not only influencing decisions behind closed doors, but they’re rallying people—customers, employees, and communities—around their cause.
So, what does this shift in mindset look like?
