Here’s what happens when you define an enemy:
• It rallies supporters with a clear focus. In the case of the carbon tax, it became a symbol of government overreach for some and a call for fairness for others.
• It simplifies the narrative. Suddenly, you’re not fighting a vague concept like ‘climate policy’; you’re fighting a specific tax that impacts families and businesses.
• It focuses resources. By targeting the tax, campaigns could zero in on legislative repeal or public pressure on key policymakers.
• It creates a compelling storyline. The battle became about ‘standing up for working Canadians,’ a story that resonated deeply.
