Sometimes, a business trips into a political crisis. Other times, it does so my choice.
Today's example is the latter. We're going to rewind the clock to May 2023.
Bud Light was on a 22-year run as America’s best-selling beer.
A month later, it was dethroned by Modelo Especial.
The sharp drop in sales didn’t happen incrementally over an extended period of years.
It happened in a matter of weeks.
