On Episode 46 of The Grant O Show, we welcome Niki Norton, Founder & Owner of Southern Merch & Marketing—a powerhouse in promotional branding with over 20 years of marketing experience. Fresh off her $10,000 win at the Bayou Region Pitch Night Competition, Niki shares the highs, the hustle, and the heart behind building a successful business rooted in South Louisiana culture.
Niki dives into the strategy behind turning custom merchandise into brand identity, how she guides clients from concept to creation, and why consistency in brand messaging is key. From creative breakthroughs to real-world business lessons, this episode is for every dreamer ready to make their mark.
🎯 What you’ll learn:
How merch can fuel brand loyalty & growth
Lessons from winning the Pitch Night Grand Prize
The power of storytelling through promotional products
How regional pride and cultural values shape business decisions
Advice for new entrepreneurs building from the ground up
Whether you're a small business owner, marketer, or future founder—this episode is full of inspiration and tactical takeaways.
Follow Southern Merch & Marketing on social media:
For more information on Southern Merch & Marketing, click here!
For more information on the Bayou Region Incubator, click here!
Music by Waylon Thibodeaux
Connect with us at The Grant O Show!
