The Beauty Manifest hosts, Melinda, Sephora Beauty Director, mental health advocate, and content creator, along with Natasha, international beauty entrepreneur, award winning artist, and philanthropist, interview Allison Statter, founder of Blended Strategy Group. We talk using intuition professionally, leaning into vulnerability for growth, and get real about the importance of women supporting women.
Allison Statter launched entertainment marketing agency Blended Strategy Group in 2015 with her business partner Sherry Jhawar. Allison is a forward-thinker with deep experience in talent management. She spent 10+ years at Azoff Music Management where she managed A-list talent such as Gwen Stefani, Jennifer Hudson, Adam Levine, Jewel and Mariah Carey to name a few. She also led the brand division negotiating major deals with top brands from American Express to L’Oréal, and Weight Watchers among many others.
Allison created Blended Strategy to help brands develop integrated 360 marketing initiatives that focus on the unique intersection of brands & talent within pop culture. What started as a celebrity procurement and influencer marketing business now includes Marketing Communications, Social Media and Paid Growth services. BSG’s client roster includes top household names like Shake Shack, Schwarzkopf, OLLY Wellness, and the Radio City Rockettes to talent and founder-led brands like GXVE Beauty by Gwen Stefani, Rael Holistic Cycle Care and Jennifer Meyer Fine Jewelry. Allison currently resides in Los Angeles with her husband and 3 boys.
**This episode of "The Beauty Manifest" contains discussions about sensitive topics including mental health challenges. If you or someone you know is struggling with these issues, please consider seeking support from a professional or contacting a crisis hotline.
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Filmed by Down to Earth Productions: https://bit.ly/4cNxuue
Edited by Nicolas Spearman: https://bit.ly/4eXMGqL
