In this episode, Maureen and Mashudu kick things off with Nasty C’s unexpected “Soft” campaign. No flashy club launch or lifeless PR rollout—just a rapper changing tyres at a workshop, manning the till at Spar, and cutting hair at Legends Barber. It’s a refreshing shift. In a streaming era where songs alone don’t stick, Nasty’s banking on narrative—and it’s working.
From there, the conversation widens. Gen Alpha thinks texting is cringe. Gen Z is drinking less. And across the board, younger generations are leaning into voice notes, cleaner diets, and a slower kind of intimacy. Less performance, more presence.
Things take a thoughtful turn as the duo revisit Maslow’s Hierarchy—not the Westernized version we all know, but the original fieldwork, which pointed to self-actualization as a collective pursuit. What happens when fulfillment isn’t a solo climb, but a communal circle?
They close with a look at capitalism’s dependence on insecurity—how the machine keeps spinning by selling us solutions to problems it helped create. And finally, a bit of nostalgia: when pop culture was a shared experience. When we’d rush home to catch the latest hot and happening music videos on Trace. When SoundCloud felt like a secret portal to the next big thing.
This one’s textured. Honest. And full of those quiet truths we often overlook. Hope it lingers long after the episode ends.
