Personas are fictional characters created to represent different user types or customer segments within a target audience. They are based on research, data, and insights about real users and help organizations understand the needs, behaviors, and preferences of their diverse user base.
Personas are powerful tools in understanding
target audiences. Know your audience, tailor your message. 🎯🧠#Personas #UserExperience #Marketing
#MentalModels #CustomerInsight #DesignThinking
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