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Description

A proxy is a substitute or representative measure used to indirectly estimate or infer an unobservable or difficult-to-measure variable or phenomenon. It involves using a readily observable or easily measurable proxy variable as a stand-in for the target variable of interest when direct measurement is impractical, costly, or impossible.

When you canโ€™t measure something directly, use a
**Proxy** to stand in. Make sure it reflects reality accurately. ๐ŸŽฏ๐Ÿ” #Proxy #MentalModels #Measurement #Analytics
#DataDriven #PerformanceMetrics

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