Description

In this episode, we break down Jaguar’s recent logo redesign and the design missteps that have left the industry divided. From inconsistent typography to a lack of cohesion between the new wordmark and the iconic leaping jaguar, we explore how poor execution undermines a brand’s legacy. We’ll discuss:

• The importance of aligning visual identity with brand purpose.
• Why design inconsistencies erode trust and credibility.
• How Jaguar’s approach missed the mark on communicating precision, elegance, and power.

Tune in as we dissect what makes—or breaks—a legacy brand’s identity in today’s hypercompetitive landscape.