Most restaurant brands treat typography like an afterthought—and it’s killing their digital experience. In this episode, I break down why readability drives conversion, how licensing can become a legal landmine, and why your go-to font might be doing more harm than good (looking at you, Brandon Grotesque).
Whether you’re running a single shop or scaling a national brand, this is the typography gut check you didn’t know you needed.
Takeaways:
How bad fonts slow down customer decisions
What font licenses actually cover (and what they don’t)
When to invest in a custom typeface—and why it’s worth it
#TypeMatters #RestaurantBranding #DesignStrategy #UX #RestaurantMarketing
