The Business Side of Creativity: Pricing, Clients & Making It Sustainable
Being a creative isn’t just about making great work—it’s about making a living from it. In this episode, we sit down with Will, a filmmaker and director, to discuss the business realities of being a creative professional. From navigating client budgets to pricing strategies and dealing with the financial side of freelancing, we cover everything you need to know to build a sustainable creative career.
What You'll Learn:
✅ The biggest challenges creatives face when running a business
✅ How to price your work & handle budget negotiations
✅ Why low-budget clients can be more demanding than high-paying ones
✅ When and how to raise your rates as a freelancer
✅ The impact of smartphone filmmaking on the industry
Episode Timestamps:
⏳ 00:06 – The steep learning curve of business in creative industries
⏳ 01:32 – Understanding pricing and client budget expectations
⏳ 04:51 – Low-budget vs. high-budget clients: Key differences
⏳ 06:19 – Negotiation strategies that actually work
⏳ 08:44 – The surprising demands of lower-paying clients
⏳ 12:20 – Is smartphone filmmaking a threat or opportunity?
⏳ 18:38 – How and when to increase your rates
⏳ 21:45 – Balancing passion projects with paid work
📸 Follow Will on Instagram: https://www.instagram.com/willwillynash/
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