Phil Gomes is a PR veteran. He’s worked at the largest PR firm in the world, Edelman’s, and is now the CCMO of Bloq, along with Marketing Lead for Hemi. We dive into the world of PR in crypto, and try to discover if people need one or not.
Episode chapters:
0:00 intro
1:25 I didn't know communications & PR is a career path
4:13 First time learning and working in bitcoin
7:24 Getting a "traditional" company working on crypto projects
11:34 Specialising in your niche
13:55 How important is public relations for a crypto project
17:05 People misunderstand public relations
20:51 Crypto public relations aren't necessarily different from traditional ones
23:50 Misconceptions about crypto public relations
26:49 Mistakes people do when pitching a story
28:00 Public relations is having a relationship
32:25 Find the people that are interested in what you do
34:34 Perspective on the media industry
37:52 From traditional media to Substack - following a personal brand
40:01 Bettering the crypto media
42:40 Book recommendations
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