It's one of the most fundamental characteristics of statistics and Steve, Nathan, and Brent work through it with a hint of grace, a touch of dignity, and bit of fun: it's sampling! If you listen to a minute of this episode will that have been as representative of a sample as you need? Probably best to just listen to the whole thing then.
Keywords
sampling, representative sample, consulting, testifying, data, misclassification, off-the-clock work, sample size, question design, class certification