Brianna Valleskey, head of marketing at Inscribe AI, shares her expertise in corporate marketing and the importance of storytelling in marketing. She combines traditional demand generation and account-based marketing tactics to create qualified sales opportunities and build brand awareness. Brianna's background in journalism has helped her connect the dots and understand the value of content marketing. She emphasizes the need to uncover the biggest questions and provide answers through storytelling. Brianna also discusses the balance between work and personal development, highlighting the importance of self-care and setting boundaries. In this conversation, Brianna Valleskey and Alex Elish discuss various topics related to work-life balance, personal growth, and team dynamics. They explore the importance of finding a balance between work and personal life, the challenges of tracking personal performance based on numbers, the benefits of adopting a growth mindset, and the role of communication in fostering a brave and transparent culture within a team. They also touch on the impact of exercise, nutrition, and journaling on personal performance, as well as the goals Brianna has set for herself in both her professional and personal life.
Takeaways:
🤟 Combining traditional demand generation and account-based marketing tactics can create qualified sales opportunities and build brand awareness.
🤔 Understanding the value of content marketing and storytelling is crucial in marketing.
✅ Uncovering the biggest questions and providing answers through storytelling can engage and educate the audience.
💫 Balancing work and personal development requires self-care and setting boundaries. Finding a balance between work and personal life is essential for overall well-being and productivity.
🌼 Tracking personal performance based solely on numbers can lead to a skewed perception of self-worth and effectiveness.
🌵 Adopting a growth mindset and embracing challenges can lead to personal and professional growth.
✅ Effective communication and a transparent, brave culture are crucial for team success.
🌼 Taking care of physical and mental health through exercise, nutrition, and journaling can positively impact personal performance.
🤟 Setting goals in both professional and personal life helps drive growth and fulfillment.
Chapters:
00:00 Introduction and Background
01:18 Combining Demand Generation and Account-Based Marketing
03:39 The Value of Content Marketing and Storytelling
18:22 Engaging and Educating Through Storytelling
29:19 Balancing Work and Personal Development
36:37 Balancing Work and Personal Life
38:20 The Fallacy of Tracking Personal Performance Based on Numbers
43:20 Embracing Challenges and Fostering a Brave Culture
51:36 The Impact of Exercise, Nutrition, and Journaling on Personal Performance
57:41 Setting Goals for Professional and Personal Growth
Get in touch with:
🔗 Connect with Brianna Valleskey
https://www.linkedin.com/in/briannavalleskey/
🔗 Connect with Alex Elish:
Apply to be a guest - https://www.bigperformancepodcast.com/
https://www.linkedin.com/in/alexander-egorov-operations/
Hashtags:
#MarketingStrategies #StorytellingInMarketing#contentmarketing #demandgeneration #ABMTactics (Account-Based Marketing) #WorkLifeBalance #PersonalDevelopment #BriannaValleskey #InscribeAI #CorporateMarketing #GrowthMindset #TeamDynamics #EffectiveCommunication #SelfCareInWork #ExerciseAndProductivity #PersonalGoals #JournalingForGrowth
