In this episode of Heartland Presents - Let's Talk Tanning, Jessica Stone joins us to share insights from her upcoming class at the VIBE conference on "Bridging the Gap with Retail Sales." Together, we explore the power of impulse buys and why incorporating retail items into your salon can boost both revenue and client satisfaction. From tips on product selection to strategies for displaying and marketing items effectively, Jessica provides actionable advice to help salon owners make the most of retail opportunities. Whether you’re looking to expand your offerings or refine your sales strategy, this episode is packed with valuable takeaways to help your salon thrive.